PACKAGING

Packaging is not just about color or size, is about creating a connection between a brand and the consumer. This is only possible by establishing creative and strategic processes that provide each project with meaning, identity and creativity.

The result being truly present where it matters the most: the point of sale.

By creating with talent and thought we are able to take each project Beyond.

SERVICES

BRAND STRATEGY

Brand strategy is like laying a map for your brand. This helps understand how it is going to interact with the consumer based on insights and understanding of the context, the market and the POS.

BRAND POSITIONING

Values, benefits, attributes, archetype, brand DNA, role... Brand positioning helps create a healthy territory in order to make proper decisions that leads toward success.

BRAND EXPERIENCE

The way the consumer going to experience the brand: textures, shapes, digital experience; it has to be considered during the packaging process.

BENCHMARK

Knowing how the competition behaves helps make design decisions that have value and purpose for brand creating.

EDITIONS OR ADAPTATIONS

Applying brand assets in different package sizes, minding that every element is properly executed.

LINE EXTENSION

Applying brand assets in different products of the same brand, minding that every element is properly executed.

NAMING

Creating a powerful and memorable brand name is key. This service combines creativity with brand understanding.

BRAND ARCHITECTURE

How the design works when it is applied to different formats and achieving consistency.

BRAND IDENTITY

Creates original assets that identifies the brand.

PACKAGING DESIGN

Bringing brand assets to the consumer’s hand through design.

OUR WORK

BERNINA

VEGGIE MIX

ISOLITE

CHARRO

CHOCOWOW

LET’S TALK!

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