Packaging is not just about color or size, is about creating a connection between a brand and the consumer. This is only possible by establishing creative and strategic processes that provide each project with meaning, identity and creativity.
The result being truly present where it matters the most: the point of sale.
By creating with talent and thought we are able to take each project Beyond.
Brand strategy is like laying a map for your brand. This helps understand how it is going to interact with the consumer based on insights and understanding of the context, the market and the POS.
Values, benefits, attributes, archetype, brand DNA, role... Brand positioning helps create a healthy territory in order to make proper decisions that leads toward success.
The way the consumer going to experience the brand: textures, shapes, digital experience; it has to be considered during the packaging process.